The Imperative to DRIVE the Auto-Industry

In a recent interview with Automotive Electronics Dr. Engelbert Wimmer, Managing Director of POLARIXPARTNER, a Germany-based consulting specialist for the manufacturing industry, explained his view of the strategic actions required for the different players in the automotive industry. He named his strategy recommendation DRIVE Auto, whereby D stands for Digitalization, R for Regionalization, I for Innovation, V for Value enhancement and E for Emotionalization.