Since the onset of electronics in vehicles, the automotive industry has experienced a technological revolution. In addition to their classic function as means of transport, cars are designed to entertain, inform, connect and protect the driver. This costs the OEMs (Original Equipment Manufacturer) time and, above all, a lot of money. Features and functionalities, which are presented through complex hardware and software, are increasingly turning into battlefields for tech-savvy customers in the face of fierce competition among OEMs. In addition to chassis and drive, software and hardware are becoming the central element of brand value and market differentiation.
(only available in German)