New mobility concepts are the subject of controversial debate, and running a profitable business in this sector is not as clear as it might seem on first sight. In this whitepaper we discuss the characteristics of different new models and which of those have the most potential. What prerequisites and challenges need to be addressed to enable economic returns, and how sensitive are these concepts when it comes to market changes. On top of that, we also want to discuss how far the upcoming automotive evolution will impact mobility services and how concepts might develop in the future. We will start with an introduction on the significant mobility concepts and their most commonly used definitions.